Articles and Media Links

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TIRAN DAGAN

EXPERIENCE DESIGN TECHNOLOGY EXECUTIVE

Resume

Tiran Dagan CV 2017 Brief.pdf

LinkedIn

Advanced advertising and operational excellence

CONFERENCE PANEL

We all know the shift to digital is already behind us: According to AdAge overall Advertising spend is growing at a 3.3% clip with spending reaching $204b last year(1). The dollars aren’t gone – they jumped from the left pocket to the right pocket. While digital advertising grew at 13%, all other media platforms are stagnant or at a sharp decline. Some media companies still derive nearly 50% of their ad revenue from legacy linear/print channels. In this session, we explore the conditions that are accelerating the shift to digital and the guardrails to prevent leakage to competing for pureplay digital alternatives and social media platforms. What should your advertising lifecycle look like during this transition? What will it look like In 5 or 10 years?

A panel of experts from major media companies who have braved the capital costs and complexities of running advertising services organizations, they have mastered an understanding of the customer to innovate in the most unexpected ways. They are armed to the teeth with a new lethal weapon in this brave digital era: data. Fuel your sales initiatives with proven tactics that work, hear go to market strategies and operational tips for profitable growth in the transformed, competitive world of advertising!

How Digital Operations and AIOps Help NSPs Create Customer-Centric IT Ecosystems

AUDIOCAST

In an ongoing effort to identify the metrics that matter for improving customer experience, network service providers (NSPs) must leverage the latest technologies to analyze the key signals that describe the user experience. As this imperative becomes more acute, Digital Operations and Artificial Intelligence supported operations (AIOps) can enable NSPs to improve the experience of their subscriber bases by correlating data to gain better insights from operational activities.
AIOps refers to the integration of big data, artificial intelligence and machine learning technologies into IT operations. Moving beyond traditional monitoring tools, wide-scope AIOps make it possible to analyze large volumes of data from multiple systems to enable large-scale automation of workflows across multiple layers of the service delivery ecosystem.
The combination of Digital Operations and AIOps enables network service providers to refocus operations around customer experience and other critical business metrics -- such as revenue generation -- instead of focusing only on the traditional IT metrics of speeds, feeds, uptime and availability.
By embracing these new technologies, NSPs will change the dynamics of their relationship with customers. This is important because cable and telco companies are no longer just a network or infrastructure operator. They have emerged as critical partners for enterprises pursuing digital streams of revenue and consumers looking for new exciting experiences.

Future of Digital Marketing: 3 Gen Z Trends to Consider for Your Digital Content

ARTICLE

MarTech Advisor Article: Like all generations, no two are alike. Gen Z is no exception. As the only generation to grow up with anytime-anywhere digital connections, Gen Z has different views on the internet, privacy, content and commerce. Brands must therefore be ready to deliver if they are to win their hearts, minds and wallets, says Tiran Dagan, chief digital officer at Cognizant.