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TIRAN DAGAN
TECHNOLOGY INNOVATION EXECUTIVE
What I’ve Done
CURRENT & PAST EXPERIENCE
CDO, Cognizant
Since September 2018
I lead the Digital Practice and Global Consulting for CME (Telco, Cable, Media & Entertainment, Publishing, Education, Advertising, Marketing & Loyalty Services)
Key technologies: AI, Analytics, IoT, Human Centered Design
Designing the ultimate fan experience & engagement with Fan 360 platforms
Mac@Work and employee experience using mobility technology
Enabling the future guest experience via analytics, IoT and infrastructure
Designing the ultimate fan experience & engagement with Fan 360 platforms
DIGITAL EMERGING TECHNOLOGIES, N.A. LEADER, IBM
Since October 2015
IBM's mobility and digital video surveillance practices unfold a world of innovation in the design and implementation of fan, guest and employee experiences. Designing an epic workplace environment for a new company headquarters, leveraging video recognition to detect security & maintenance anomalies or launching a new airline service which creates an entire ecosystem service the passenger experiences: we architect innovation with technologies which consumerize the enterprise.
Principles: IBM Design thinking, customer experience lifecycle & journey mapping
Key technologies: mobility, physical security, cognitive, IoT
Watson hackathon @ NBC Research
Creating the ultimate guest experience for Universal Parks: micro insights and rich, "big data" lakes of information to personalize experiences
Watson hackathon @ NBC Research
PARTNER, STRATEGY & ANALYTICS, IBM
May 2013 - October 2015
Led the Media & Entertainment industry for IBM's Business Analytics & Strategy service line.
Entrance to Lucasfilm at the Presidio in San Francisco, CA
Platinum record at the recording studio at the Lucasfilm ranch outside San Francisco
Entrance to Lucasfilm at the Presidio in San Francisco, CA
BROADCAST & CABLE SECTOR LEADER, ERNST & YOUNG
November 2010 - April 2013
Led the consulting services for TV, Table and Film studios to transform editorial operations, launch digital platforms and redesign ad sales (sell side) end to end
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NBC Universal's corporate headquarters and where SIA's team in NY was based out of
We created a dashboard to help Today show producers plan the editorial calendar and align creative direction to budget planning
NBC Universal's corporate headquarters and where SIA's team in NY was based out of
DIRECTOR OF CORPORATE STRATEGY, GE/NBC UNIVERSAL
September 2007 - November 2010
Director of corporate strategy team "Strategic Initiatives & Analysis" – SIA. With documented benefits of over $150m annually. We worked with President of Ad Sales to realign ad sales executive incentives, create common practices in media sales from the Up Fronts through planning to billing; We launched digital strategies for publishing and editorial. And those are just a few of the projects across ad sales, marketing, corp planning in cable entertainment, film, news, parks and digital.
An adaptation of TPS Lean Thinking 10 Wastes to an office environment to help workshop participants determine if an activity is value adding or waste (Muda)
An adaptation of TPS Lean Thinking 10 Wastes to an office environment to help workshop participants determine if an activity is value adding or waste (Muda)
Marketing Material Assembly Workflow optimization using Lean Design Thinking
An adaptation of TPS Lean Thinking 10 Wastes to an office environment to help workshop participants determine if an activity is value adding or waste (Muda)
STRATEGY & INNOVATION CONSULTANT, CC PACE
February 2006 - September 2007
Led CC Pace's process excellence engagements to transform core operations, improve customer service and align company vision & strategy. Most of the work was focused on Financial Services and insurance in the areas of claims processing, marketing operations, fulfillment and document publishing. As an Agile coach I was involved in one of the largest Agile deployments at a Fortune 50 bank. The implementation was so successful that it was adopted in non-technology areas such as marketing. Co-Authored the master Lean Six Sigma training program for service teams and led the innovation practice for CC Pace
EXECUTIVE DIRECTOR, 6FootMedia
2001 - 2006
Founded a New York City creative agency which planned and executed clients’ marketing and CRM digital and linear strategies. Full service bureau for CPG, financial services and healthcare advertising campaigns, consumer-facing product literature, packaging and online solutions in eCommerce and mobility.
Sample work: print design, package design, product 3d visualizations, web design and eCommerce, branding strategy and creative
