What I’ve Done

CURRENT & PAST EXPERIENCE

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CDO, Cognizant

Since September 2018

I lead the Digital Practice and Global Consulting for CME (Telco, Cable, Media & Entertainment, Publishing, Education, Advertising, Marketing & Loyalty Services)

 

Key technologies: AI, Analytics, IoT, Human Centered Design

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DIGITAL EMERGING TECHNOLOGIES, N.A. LEADER, IBM

Since October 2015

IBM's mobility and digital video surveillance practices unfold a world of innovation in the design and implementation of fan, guest and employee experiences. Designing an epic workplace environment for a new company headquarters, leveraging video  recognition to detect security & maintenance anomalies or launching a new airline service which creates an entire ecosystem service the passenger experiences:  we architect innovation with technologies which consumerize the enterprise.

Principles: IBM Design thinking, customer experience lifecycle & journey mapping

Key technologies: mobility, physical security, cognitive, IoT

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PARTNER, STRATEGY & ANALYTICS, IBM

May 2013 - October 2015

Led the Media & Entertainment industry for IBM's Business Analytics & Strategy service line.

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BROADCAST & CABLE SECTOR LEADER, ERNST & YOUNG

November 2010 - April 2013

Led the consulting services for TV, Table and Film studios to transform editorial operations, launch digital platforms and redesign ad sales (sell side) end to end

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DIRECTOR OF CORPORATE STRATEGY, GE/NBC UNIVERSAL

September 2007 - November 2010

Director of corporate strategy team "Strategic Initiatives & Analysis" – SIA. With documented benefits of over $150m annually. We worked with President of Ad Sales to realign ad sales executive incentives, create common practices in media sales from the Up Fronts through planning to billing; We launched digital strategies for publishing and editorial. And those are just a few of the projects across ad sales, marketing, corp planning in cable entertainment, film, news, parks and digital.

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STRATEGY & INNOVATION CONSULTANT, CC PACE

February 2006 - September 2007

Led CC Pace's process excellence engagements to transform core operations, improve customer service and align company vision & strategy.  Most of the work was focused on Financial Services and insurance in the areas of claims processing, marketing operations, fulfillment and document publishing. As an Agile coach I was involved in one of the largest Agile deployments at a Fortune 50 bank. The implementation was so successful that it was adopted in non-technology areas such as marketing. Co-Authored the master Lean Six Sigma training program for service teams and led the innovation practice for CC Pace

EXECUTIVE DIRECTOR, 6FootMedia

2001 - 2006

Founded a New York City creative agency which planned and executed clients’ marketing and CRM digital and linear strategies. Full service bureau for CPG, financial services and healthcare advertising campaigns, consumer-facing product literature, packaging and online solutions in eCommerce and mobility.

 

Sample work: print design, package design, product 3d visualizations, web design and eCommerce, branding strategy and creative

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917-346-9004

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