What I’ve Done
CURRENT & PAST EXPERIENCE
Since September 2018
I lead the Digital Practice and Global Consulting for CME (Telco, Cable, Media & Entertainment, Publishing, Education, Advertising, Marketing & Loyalty Services)
Key technologies: AI, Analytics, IoT, Human Centered Design
DIGITAL EMERGING TECHNOLOGIES, N.A. LEADER, IBM
Since October 2015
IBM's mobility and digital video surveillance practices unfold a world of innovation in the design and implementation of fan, guest and employee experiences. Designing an epic workplace environment for a new company headquarters, leveraging video recognition to detect security & maintenance anomalies or launching a new airline service which creates an entire ecosystem service the passenger experiences: we architect innovation with technologies which consumerize the enterprise.
Principles: IBM Design thinking, customer experience lifecycle & journey mapping
Key technologies: mobility, physical security, cognitive, IoT
PARTNER, STRATEGY & ANALYTICS, IBM
May 2013 - October 2015
Led the Media & Entertainment industry for IBM's Business Analytics & Strategy service line.
BROADCAST & CABLE SECTOR LEADER, ERNST & YOUNG
November 2010 - April 2013
Led the consulting services for TV, Table and Film studios to transform editorial operations, launch digital platforms and redesign ad sales (sell side) end to end
DIRECTOR OF CORPORATE STRATEGY, GE/NBC UNIVERSAL
September 2007 - November 2010
Director of corporate strategy team "Strategic Initiatives & Analysis" – SIA. With documented benefits of over $150m annually. We worked with President of Ad Sales to realign ad sales executive incentives, create common practices in media sales from the Up Fronts through planning to billing; We launched digital strategies for publishing and editorial. And those are just a few of the projects across ad sales, marketing, corp planning in cable entertainment, film, news, parks and digital.
STRATEGY & INNOVATION CONSULTANT, CC PACE
February 2006 - September 2007
Led CC Pace's process excellence engagements to transform core operations, improve customer service and align company vision & strategy. Most of the work was focused on Financial Services and insurance in the areas of claims processing, marketing operations, fulfillment and document publishing. As an Agile coach I was involved in one of the largest Agile deployments at a Fortune 50 bank. The implementation was so successful that it was adopted in non-technology areas such as marketing. Co-Authored the master Lean Six Sigma training program for service teams and led the innovation practice for CC Pace
EXECUTIVE DIRECTOR, 6FootMedia
2001 - 2006
Founded a New York City creative agency which planned and executed clients’ marketing and CRM digital and linear strategies. Full service bureau for CPG, financial services and healthcare advertising campaigns, consumer-facing product literature, packaging and online solutions in eCommerce and mobility.
Sample work: print design, package design, product 3d visualizations, web design and eCommerce, branding strategy and creative