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Designing guest & fan experiences

When you enter a theme park with a family of 5 and your family is actually a "mock family" consisting of experience design consultants - don't expect to enjoy the rides... Two years ago we did just that: with notepads in hand and an unlimited budget we set to visit our customer's flagship theme park playing the role of an MVP family who pre-purchased their tickets, bought the meal add ons, the express experience and were going to spend all we had on food and entertainment.

Dozens of tickets and pieces of paper accompanying our mock visit to the park