This interview was first run on Six Sigma IQ on 12/17/08. In an age where DVRs reign supreme, it is no surprise that the advertising community has had to contend with an ever-changing television viewing landscape. With the recognition of expanding viewer segments, advertisers are looking to media companies to bring these targeted audiences to their brands. Tiran Dagan, Director/Engagement Leader of GE NBC Universal Strategic Initiatives & Analysis, speaks with the Six Sigma

When you enter a theme park with a family of 5 and your family is actually a "mock family" consisting of experience design consultants - don't expect to enjoy the rides... Two years ago we did just that: with notepads in hand and an unlimited budget we set to visit our customer's flagship theme park playing the role of an MVP family who pre-purchased their tickets, bought the meal add ons, the express experience and were going to spend all we had on food and entertainment. Th