Driving Advertiser Satisfaction and Revenue Growth: A GE/NBC Universal Process Improvement Case Stud
This interview was first run on Six Sigma IQ on 12/17/08.
In an age where DVRs reign supreme, it is no surprise that the advertising community has had to contend with an ever-changing television viewing landscape. With the recognition of expanding viewer segments, advertisers are looking to media companies to bring these targeted audiences to their brands. Tiran Dagan, Director/Engagement Leader of GE NBC Universal Strategic Initiatives & Analysis, speaks with the Six Sigma