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Driving Advertiser Satisfaction and Revenue Growth: A GE/NBC Universal Process Improvement Case Stud

This interview was first run on Six Sigma IQ on 12/17/08. In an age where DVRs reign supreme, it is no surprise that the advertising community has had to contend with an ever-changing television viewing landscape. With the recognition of expanding viewer segments, advertisers are looking to media companies to bring these targeted audiences to their brands. Tiran Dagan, Director/Engagement Leader of GE NBC Universal Strategic Initiatives & Analysis, speaks with the Six Sigma IQ on how NBC/Universal addressed the needs of its advertisers by streamlining its ad sales process using a variety of process improvement methodologies. You are part of the Strategic Initiatives & Analysis (SIA) group and GE/NBC Universal. What does your group do? SIA is th