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The Weather Enterprise: A new frontier

TWC is in a unique category. It is the world's largest private weather enterprise helping people make informed decisions and take action in the face of weather. When IBM purchased TWC an array of opportunity unfolded for both companies: consumer engagement around weather-based interactions and events; Situational awareness and impact of operations (e.g. flight tracking), Operational Efficiency Measures, Supply Chain Optimization and People/Asset protection. Here is a short overview